Choosing Online Fundraisers: Follow the Money Before You Give or Launch

3 min readPublished Last updated

Written by Daniel Mercer Author
Reviewed by Julian Reed Reviewer
Fact checked by Maya Bennett Fact-checker

Photo by Etienne Boulanger on Unsplash

In short

Choose an online fundraiser by tracing the money: who collects it, who receives it, which costs apply, and what happens if the goal changes. A polished story or familiar platform is not enough. The FTC advises donors to investigate the organizer, verify the intended recipient, and read a platform's policies before donating. FTC crowdfunding guidance.

Start with the kind of fundraiser

FTC — donating through crowdfunding and fundraising platforms

RouteMain questionEvidence to request
Personal campaignWho controls the funds, and does the beneficiary know about it?Organizer relationship, stated use, transfer arrangement
Charity campaign through a platformWhich legal organization receives the gift first?Charity identity, receipt issuer, intermediary terms
Direct donation on a charity’s siteHave I verified the organization’s actual site?Official donation page and confirmation
Organization-managed campaignWho is responsible for accounting and donor updates?Authorized organizer, budget, internal approval

The FTC notes that giving to a person is not a tax-deductible charitable donation, even when that person plans to pass the money to a charity. Do not infer deductibility from the word “donation” on a checkout screen. For tax-specific questions, use current IRS guidance or a qualified adviser. FTC explanation; IRS crowdfunding guidance.

Compare fees using the actual checkout

GoFundMe’s current help page says it charges no fee to create/manage a fundraiser, but transaction fees reduce the amount transferred. Its U.S. example uses 2.9% plus $0.30 per single donation; a $50 donation yields $48.25. Optional contributions support the platform, while recurring donors pay a separate 5% fee per donation under the published terms. Do not apply the single-donation example to every country or product. GoFundMe fee rules.

GoFundMe — published fee rules and donation example

Givebutter’s published tips-enabled example shows a $100 donation, $3.30 processing fee, and $10 optional tip, totaling $113.30 if those additions are chosen. Its nonprofit guarantee says it absorbs uncovered processing/platform costs when tips are enabled; platform-fee treatment changes when tips are disabled, and auction exceptions apply. Confirm your campaign type and settings rather than advertising “free” without context. Givebutter fee settings and examples.

Givebutter — tips, fees, and transparency examples

Givebutter — tips, fees, and transparency examples

These examples are checked October 13, 2026; they are not an endorsement or exhaustive platform comparison.

For organizers: prepare the fund flow before the story

Use this launch checklist:

  1. Name the intended beneficiary and obtain permission to tell their story.
  2. Write a budget separating the goal from platform costs and expected net proceeds.
  3. Confirm who owns the account, verifies identity, and receives withdrawals.
  4. Read payout timing, supported locations, refund rules, and what happens if the target is missed.
  5. Set a plan for surplus funds and changed circumstances.
  6. Test the donor view and explain optional tips accurately.
  7. Decide who posts updates and reconciles funds received against spending.

Illustrative goal calculation: Ten $50 single donations total $500. Using GoFundMe’s stated U.S. example, ten transfers of $48.25 total $482.50—not $500 available to spend. That calculation excludes any other situation-specific costs and is not a forecast of donations. Published example.

For donors: verify independently

Contact the beneficiary or organization through a known channel rather than only the campaign’s message button. If an organizer claims to support a charity, find the charity independently and confirm the relationship. The FTC also recommends checking whether campaign images appear elsewhere under different names and considering a direct gift through the charity’s verified site. FTC donor checks.

Avoid reposting a student’s financial or medical documents as proof. A budget and authorized explanation can be useful without making sensitive records public.

Questions to ask before proceeding

Does hitting the goal guarantee access to funds? Check payout and verification rules; a fundraising total alone is not a transfer confirmation.

Does crowdfunding replace scholarships? No. Treat a personal campaign and a scholarship application as different funding routes; this article does not promise college aid treatment or eligibility.

What is the next step? Before giving, verify the recipient and read the fee/payout policies. Before launching, document the fund flow and beneficiary permission. Pick the platform only after those questions are settled.

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